With heightened exposure around the 2008 Olympics, China has attracted the world’s attention.  The deal with CCTV, Central Newsreel and Documentary Film Studios, to broadcast the first series of Flying Views of the World, produced especially for China, also offers an unrivalled programme sponsorship package.

The series is already confirmed to be broadcast across three CCTV channels and a further 80 syndicated TV channels throughout the People’s Republic of China. The first series of 30 minute shows will cover Europe, and will be broadcast on Chinese television in 2009. The second series will include aerial views covering the whole of China.

The parties have agreed on this unique cooperation, based on Skyworks’ world class expertise in aerial filming and CCTV’s media power. A generous airtime package is available for the eventual sponsor of the series; both parties are keen to see sponsor involvement at an early stage of the process to enable the sponsor to gain maximum benefit.

Richard Mervyn, founder and director at Skyworks, says: “To be the first company ever to film the whole of China is a real achievement for Skyworks.  With filming due to start in 2009, we have already established interest from a number of sponsors, many of whom have business interests in China.   This is a once in a lifetime opportunity to film the previously unfilmable, for the people of China and the rest of the world.”

Flying Views of the World is a series of 52 x 30 minute shows presenting the world from a new perspective. Filmed entirely from the air in high definition and using the latest in gyro-stabilisation technology each programme traces an aerial journey, providing a bird’s eye view of different landscapes, cities and cultures in the world around us. More information is available on www.flyingviewsoftheworld.skyworks.co.uk